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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Clarify the program goals and develop a communication strategy.
C) Film the CEO delivering an all-staff message about the new management training.
D) Draft a training outline/course plan for effective communication.

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C) Presenting the results as April results
D) Omitting the sample size in the release

3. Which objectives are MOST important when developing a communication strategy?

A) Strategic, memorable, attainable, and task-oriented
B) Specific, measurable, attainable, relevant, and time-sensitive
C) Safe, measurable, actionable, relevant, and targeted
D) Substantial, marketable, actionable, and time-sensitive

4. Which action is MOST important in a leader's role for effective communication with employees?

A) Provide information and feedback on individual performance only during formal reviews.
B) Make information available so employees have the essential information to do their jobs effectively.
C) Ensure all communication flows through the executive leadership.
D) Provide organization information that is approved by executive leaders.

5. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
B) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
C) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
D) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.

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