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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 2: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 3: Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Topic 4: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 5: Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
| Topic 6: General Functionalities | 13% | - Core platform capabilities - Basic concepts and terminology - Navigation and interface |
| Topic 7: Dashboards and Visualization | 15% | - Chart types and usage - Dashboard design and layout - KPI and metric display |
| Topic 8: Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| Topic 9: Data Quality and Cleansing | 7% | - Validation rules - Error handling and correction - Duplicate management |
| Topic 10: Reporting and Analytics | 12% | - Report creation and scheduling - Insight generation and interpretation - Attribution models |
| Topic 11: Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Topic 12: Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Topic 13: Data Integration and Ingestion | 12% | - Refresh schedules and data flow - Data streams and connectors - API and file-based import |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
Which three entities and/or functions can be used in an expression when building a calculated dimension?
A. Calculated dimensions
B. The EXTRACT function
C. Mapped measurements
D. The VLOOKUP function
E. Mapped dimensions
Question 2
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
A. All fields are mapped except for the Campaign Key
B. All fields are mapped except for the Media Buy Key.
C. All fields are mapped except for the Media Buy Name.
D. All fields are mapped except for the Creative Name
Question 3
A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A. VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
B. Data Classification
C. VLOOKUP in Data Stream C. Vlookup will return "MB Name"
D. Custom classification
Question 4
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?
A. Scalability
B. Use of code
C. Processing (processing time when loading relevant data streams)
D. Performance (Performance when loading a dashboard page)
E. Ease of Maintenance
Question 5
A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
A.
B.
C.
D. 
Solutions:
| Question 1 Answer: B,C,E | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: A,D,E | Question 5 Answer: B |








