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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Strategy Development | - Strategic category planning
|
| Topic 2: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 3: Execution and Business Planning | - Category execution and collaboration
|
| Topic 4: Category Management Foundations | - Category management principles and framework
|
| Topic 5: Data and Analytics | - Retail and shopper data analysis
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What is the primary goal of SKU rationalization in supply chain management?
A) To eliminate all high-cost products from the inventory
B) To focus solely on high-demand seasonal products
C) To increase the number of products available to customers
D) To reduce complexity by removing slow-moving and redundant products
2. Which of the following most accurately describes incremental contribution?
A) The additional item volume realized from the addition of an item.
B) None of these describe incremental contribution.
C) The volume to be expected when adding an item to a category.
D) The additional category volume from adding a particular item.
3. What does the metric 'Household Penetration' measure in market-level shopper dynamics?
A) The total revenue generated by a specific product category across all households in a market.
B) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
C) The proportion of a household's total spending allocated to a specific product category.
D) The average number of products purchased by each household within a specific category over a given timeframe.
4. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?
A) Focus on presenting data in a concise and persuasive format.
B) Include as much data as possible to ensure thoroughness.
C) Focus solely on the technical details of the data.
D) Rely on visuals without providing context or narrative.
5. What is Midtown Mart's share of wallet (SOW) for Category X?
Table shown:
A) 27%
B) 60%
C) 75%
D) 25%
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |








