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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Lead Generation & Management | - Forms & Landing Pages
|
| Administration & Governance | - User Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Engagement Studio
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Data Management & Integration | - Automation Data Handling
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which three user role security limits can be added to an individual user account? (Choose three answers.)
A. Max number of prospects the user can manually create.
B. Max number of records a user can import.
C. Max number of prospects the user can export.
D. Max number of emails the user can send.
E. Max number of prospects the user can manually delete.
Question 2
Which three actions can be taken in an engagement studio program?
Choose 3 answers
A. Notify a user
B. Add prospect to list
C. Remove prospect from dynamic list
D. Send email to prospect
E. Reassign prospect
Question 3
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
A. Edit the email template and choose the appropriate list
B. Edit the list to be available for "Email Templates"
C. Edit the email template to make it available for "List Emails"
D. Edit the list to be available for "Email Sanding"
Question 4
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A. Text Area (rich) fields
B. Record Type fields
C. Geolocation fields
D. Number fields
E. Formula fields
Question 5
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
A. The prospect will immediately progress down the "Yes" path since the email was opened.
B. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
C. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
D. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
Solutions:
| Question 1 Answer: B,C,D | Question 2 Answer: A,B,D | Question 3 Answer: C | Question 4 Answer: A,C,E | Question 5 Answer: A |








