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DMI PDSM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Engine Optimization (SEO) | 40% | - Technical SEO and site structure - Off-page optimization & link building - On-page optimization - Content optimization for search - Keyword research and analysis |
| Topic 2: Search Analytics & Measurement | 12% | - KPI tracking and reporting - Google Analytics 4 & Search Console - Conversion analysis and ROI calculation |
| Topic 3: Paid Search (PPC) | 30% | - Campaign optimization and management - Campaign creation, bidding and targeting - Google Ads & Bing Ads platform - Ad copy, extensions and quality score - Fundamentals of paid search |
| Topic 4: Search Strategy & Planning | 8% | - Future trends and algorithm updates - Budgeting and forecasting - Building integrated search strategies |
| Topic 5: Introduction to Search Marketing | 10% | - Role of SEO and PPC in digital strategy - Search ecosystem and evolution |
