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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

What methods can be used to track attribution in Marketo? (Choose two)

A. Creating Static Lists
B. Integration with CRM
C. Adjusting Smart Campaign Filters
D. Use of Program Tags

Question 2

What are best practices for securing a Marketo instance? (Choose two)

A. Restricting API usage to approved integrations
B. Using SSO for authentication
C. Disabling admin rights for all operators
D. Increasing campaign volume limits

Question 3

Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
B. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
C. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

Question 4

What should be the first step when integrating a new CRM with Marketo?

A. Train users on the integration process
B. Enable Smart Campaigns for lead routing
C. Synchronize the lead database
D. Map fields between the systems

Question 5

A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A. Update stage actions on MQL to include email domain address belonging to TAL
B. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D. Update transition rules on MQL to include email domain address belonging to TAL
E. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

Solutions: