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IBM P2080-099 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Governance and Best Practices | - Enterprise implementation best practices - Privacy and compliance in analytics tracking |
| Topic 2: IBM Coremetrics / Digital Analytics Platform Fundamentals | - Coremetrics architecture and data collection model - Tagging implementation and JavaScript-based tracking |
| Topic 3: Segmentation and Campaign Management | - Campaign tracking and optimization strategies - Customer segmentation and audience targeting |
| Topic 4: Web Analytics Reporting and Performance Metrics | - Standard reporting and KPI interpretation - Conversion funnels and customer journey analysis |
| Topic 5: Implementation, Validation, and Troubleshooting | - Data quality assurance and troubleshooting - Tag validation and debugging techniques |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Question 1
Which of the following is NOT a way end users can access the AdTarget application user interface?
A. Direct login via http://adtarget.coremetrics.com.
B. Indirect access by using the retargeting feature available within Coremetrics Explore.
C. Indirect access by clicking a display ad marketing program from the Marketing Programs report in Coremetrics Analytics.
D. Indirect access by clicking the AdTarget application link in the global navigation menu.
Question 2
Which of the following statements regarding LIVEmail is NOT true?
A. Clients are allowed to include attribute data in LIVEmail exports.
B. Clients are allowed to use attribute data in the specification of LIVEmail segments.
C. All of the above statements are true.
D. Segment definitions created in LIVEmail are automatically made available for use in Coremetrics Explore and Coremetrics Analytics.
Question 3
What is the ratio of Impression tags counting as Server Calls?
A. 5:1
B. 10:1
C. 1:1
D. 2:1
Question 4
Which Intelligent Offer users can access the offer configuration page?
A. All users.
B. Any user in the admin group.
C. Any 3 users, as assigned by the administrator.
D. Not more than 5 users, as assigned by the administrator.
Question 5
What are personalized Dynamic recommendations for each user based on?
A. Wisdom of the crowd algorithms.
B. Both A and B above
C. Randomly picked products for each user.
D. Personalization data stored in the users browser cookie.
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B |
