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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Performance Analysis | 15% | - Conversion tracking
|
| Topic 2: Bidding and Automation | 25% | - Manual bidding strategies
|
| Topic 3: Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Topic 4: Audience and Targeting | 15% | - Audience segmentation
|
| Topic 5: Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. What is the maximum size that Google allows, for reports to be emailed?
A) 1 MB
B) 2 MB
C) 5 MB
D) 10 MB
2. You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?
A) Use a CPM ad campaign
B) Use the automatic bidding option
C) Use the conversion optimizer
D) Use the ad scheduling option
3. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?
A) City targeting
B) Customized targeting
C) Region and City targeting
D) Country targeting
4. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?
A) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
C) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
D) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
5. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
A) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
B) Yes, if you use a My Client Center account, you may have multiple accounts.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |








