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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

A) The account is on monthly invoicing
B) The account is on credit card postpay
C) The account is on direct debit
D) The account is a prepay account

2. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEO for good web content
B) SEM based on web content
C) PPC models
D) CPM models

3. Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

A) Embedded match
B) Negative match
C) Exact match
D) Broad match

4. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
B) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

5. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can perform advanced searches and edits.
B) You can store and navigate one or more accounts.
C) You can work offline on your Mac or PC.
D) You cpload changes to AdWords at any time.

Solutions: