Use Real 1Z0-1032-20 Dumps - Oracle Correct Answers updated on 2021
Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-20 Exam Practice Dumps
NEW QUESTION 22
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- B. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
Answer: D
NEW QUESTION 23
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- B. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
Answer: C
NEW QUESTION 24
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=single
- B. action=once
- C. action=last
- D. tracking-once
- E. tracking=first
Answer: D
NEW QUESTION 25
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. It is not possible to store an Entry Tracking variable in a PET table.
- B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
Answer: B
NEW QUESTION 26
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <comment> and </comment>
- C. <#-- and -->
- D. <<-- !~ -->
Answer: C
NEW QUESTION 27
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: A
NEW QUESTION 28
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Version Test button.
- B. Navigate to the Version Test screen and click the Workbook button.
- C. Navigate to the Workbook and click the Validate button.
- D. Navigate to the Workbook and click the EMD button.
Answer: A
NEW QUESTION 29
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Answer: C
NEW QUESTION 30
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Responders, Interval = 3 days
- B. Measure = Single Clicks, Sent Date = 3 days
- C. Measure = Total Clicks, Interval = 3 days
- D. Measure = Unique Conversions, Event Date = 3 days
- E. Measure = Responders, Event Date = 3 days
Answer: C
NEW QUESTION 31
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- C. In the field mapper screen, select the "Columns Already Included" check box.
- D. In the import configuration, select the "First line contains column names" check box.
Answer: A
NEW QUESTION 32
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Stage Gate
- B. Conditional Branchlet
- C. Entry Tracking Variable
- D. Data Switch
- E. Timer Event
Answer: C
NEW QUESTION 33
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- C. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
- D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
Answer: D
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 34
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Answer: A
NEW QUESTION 35
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Private
- B. Master
- C. Public
- D. Secure
Answer: C
NEW QUESTION 36
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- B. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- C. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- D. Create an Import Supplemental Table job in Responsys for this file.
Answer: B
NEW QUESTION 37
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0 - B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. - C. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- D. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
Answer: B
NEW QUESTION 38
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $ {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $FIRST_NAME
- D. {FIRST_NAME}
Answer: A
NEW QUESTION 39
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
- A. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
- B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- C. You don't have the segment group feature enabled in the Account Administration settings.
- D. You should have created a corresponding filter for each rule set to be used to identify the segment group.
Answer: A
NEW QUESTION 40
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In Manage Campaigns, select 45 days for the end element.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. Create a calendar reminder and manually close the campaign.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: A
NEW QUESTION 41
What three actions must you take to set up your new IP for deliverability success with your major ISPs?
(Choose three.)
- A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- C. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- D. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
Answer: A,B,D
NEW QUESTION 42
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and schedule it to be sent by email to the executive team every single day.
- B. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- C. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Answer: B
NEW QUESTION 43
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Use the Campaign Search feature.
- B. Look in each folder until you find the campaign.
- C. Use the Campaign Debugger tool.
- D. Use the Manage Campaign screen.
Answer: A
NEW QUESTION 44
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- B. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Answer: C
NEW QUESTION 45
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