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GCCC Strategic Communication Management Professional Sample Questions:

1. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To determine which stakeholders are a priority
B) To determine the communication approach for each audience
C) To understand the attitude and engagement level each audience may have with the organization during a crisis
D) To have a clear understanding of the diversity of stakeholders and risks associated with each

2. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is a form of plagiarism.
C) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

3. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

4. Benchmarking is a critical element of communication research because it:

A) identifies communication practices that can be easily introduced into the organization with minimal modification.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
D) can take the place of primary research methods.

5. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
B) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
C) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
D) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.

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