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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Keyword tool
B) Query Search tool
C) Search Query Performance Report
D) Google Analytics

2. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
B) The higher the quality score, the higher the bid for the ad position.
C) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

3. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Metrics and Facets
B) Views and Reports
C) Views and Visitors
D) Dimensions and Metrics

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Duration of Ad
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)/Advertising costs

5. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Referring Sites
B) Choosing Traffic Sources, then Inbound Links
C) Choose Reports, then Traffic Sources, then Referrers
D) Choose Traffic Sources, then Traffic Inbound, then Referring Sites

Solutions: