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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214 Exam

AP-214 Exam Questions
  • Exam Code: AP-214
  • Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Updated: Aug 24, 2026
  • Q & A: 102 Questions and Answers
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Salesforce AP-214 exam demo

Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email and Messaging Execution- Email Studio operations
  • 1. Send classification and deliverability rules
    • 2. Content creation and AMPscript basics
      - Multi-channel messaging
      • 1. Triggered and transactional messaging
        • 2. SMS and push notification integration concepts
          Topic 2: Automation and Optimization- Automation Studio workflows
          • 1. Scheduled vs event-driven automation
            • 2. Import, query, and segmentation automation
              - Performance measurement
              • 1. A/B testing and optimization strategies
                • 2. Campaign analytics and reporting
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Multi-step journey optimization
                    • 2. Personalization strategies across channels
                      - Journey Builder configuration
                      • 1. Decision splits and engagement logic
                        • 2. Entry sources and audience segmentation
                          Topic 4: Marketing Cloud Core Architecture- Data management and integration
                          • 1. API and system integrations
                            • 2. Data Extensions and relational data design
                              - Salesforce Marketing Cloud ecosystem components
                              • 1. Email Studio, Journey Builder, Automation Studio overview
                                • 2. Contact data model and Contact Builder fundamentals

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  1. Which three statements are true for MC Behavioral Triggers?

                                  A) Behavioral Triggers are not editable
                                  B) Behavioral Triggers are mandatory for Commerce Cloud integrations.
                                  C) Behavioral Triggers require a catalog of assets
                                  D) Behavioral Triggers can be triggered from interactions with both Content and Products
                                  E) Collect tracking code is necessary to use Behavioral Triggers


                                  2. What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

                                  A) Transactional messaging limits the number of API calls a minute.
                                  B) API runs on an updated messaging platform which improves scale and send speed
                                  C) MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
                                  D) The software can track each message utilizing the Event Notification service.
                                  E) Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.


                                  3. How much historical data is immediately available when a managed FB account is added to Social Studio?

                                  A) One week
                                  B) Six Months
                                  C) Thirty days
                                  D) One Year


                                  4. What is the fastes way to add a classification to a post?

                                  A) Classification cannot be added to a post
                                  B) Add classification manually to each post.
                                  C) Macro


                                  5. Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
                                  Choose 2 answers

                                  A) Catalog
                                  B) Data Extensions
                                  C) Google360 Tracking Code
                                  D) Collect Tracking Code
                                  E) Triggers


                                  Solutions:

                                  Question # 1
                                  Answer: C,D,E
                                  Question # 2
                                  Answer: B,D,E
                                  Question # 3
                                  Answer: C
                                  Question # 4
                                  Answer: C
                                  Question # 5
                                  Answer: A,B

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