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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Which one is Marketing Cloud Account Engagement Video Connector
A) Vimeo
B) Wistia
C) Dailymotion
D) YouTube
2. LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?
A) Remove the global opt out link from marketing emails.
B) Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
C) Create a custom email preference center page.
D) Minimize public lists used in marketing emails.
3. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
A) Salesforce username
B) CRM ID
C) Marketing Cloud Account Engagement user ID
D) User email address
4. How many Engagement Programs can run at one time
A) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
B) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D) Always 100
5. What is true about completion actions? [Choose two answers]
A) Completion actions can be criteria based.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions will not execute for image files.
D) Completion actions only execute for prospects. They will not affect visitors.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C,D |








