Best Quality 410-101 Exam Questions Facebook Test To Gain Brilliante Result!
Preparations of 410-101 Exam 2021 Facebook Certification Unlimited 152 Questions
NEW QUESTION 25
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
- A. Run conversion ads to the website for the new product launch to women.
- B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
- C. You should invest more than 50% of your budget in Los Angeles.
- D. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
Answer: B,C,D
Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.
NEW QUESTION 26
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.
- A. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
- B. You should do interest demographics and launch the campaign.
- C. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- D. You should build a similar audience based the client's current customer base.
Answer: A,C,D
Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.
NEW QUESTION 27
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Website Conversions
- B. Video Views
- C. Website Clicks
- D. Mobile App Engagement
- E. Guaranteed Impressions
Answer: E
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION 28
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
- A. With direct marketing, Facebook tries to minimize website conversions.
- B. With brand marketing, Facebook tries to maximize conversions.
- C. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
- D. Brand marketing is for top of the funnel marketing.
- E. Direct Response is for top of the funnel marketing.
- F. With direct marketing, Facebook tries to maximize mobile app installs.
Answer: D
Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.
NEW QUESTION 29
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.
- A. You should not have any issues with naming the fan page FL@VOR.
- B. FL@VOR can't be used, you should use FLAVOR.
- C. FL@VOR can't be used, you should use flavor.
- D. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
- E. FL@VOR can't be used, you should use fl@vor.
Answer: D
Explanation:
Explanation
Page names cannot include:
* Terms or phrases that may be abusive or violate someone's rights.
* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
* Symbols (example: ) or unnecessary punctuation.
* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About
* section.
* Any variation of the word "Facebook."
* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're about.
* Generic geographic locations (example: New York).
Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.
NEW QUESTION 30
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.
- A. -$265
- B. $102.50
- C. $410
- D. $265
Answer: C
Explanation:
Explanation
Return on Ad Spend (ROAS) measures gross revenue generated directly for every dollar spent on the advertising campaign:
ROAS = Revenue From Ad Campaign / Cost Of The Ad Campaign
A more accurate way to calculate ROAS when you have recurring revenue is with the following formula:
ROAS = (# of new customers acquired from Campaign x LTV of a New Customer) - Cost of Ad Campaign In this case, you would need the following info:
# of new customer => 9
LTV of new customers => 6 * $15 = $90
Cost of Ad Campaign => $400
ROAS = 9 * $90 - $400 = $410
NEW QUESTION 31
You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.
- A. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
- B. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
- C. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
- D. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
- E. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
Answer: B
Explanation:
Explanation
Every time you use databases, you need to make sure you segment your database first, depending on the requirements. In this case, you need to find the customers with the best lifetime value.
You DON'T want to upload all of the databases, as you won't be able to segment on Facebook.
Once you've segmented the database, you should proceed to upload the database to build a custom audience.
This should allow you to use this audience as a seed audience. Because you've already segmented the database; you know that these are the users with the highest LTV.
You then use this to build a similar audience optimized for similarity, as you are trying to reach potential new customers that have the most similarity with your client's customer base.
NEW QUESTION 32
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.
- A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
- B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
- C. Views are called click-through attribution.
- D. Attribution window is set to 1-day view and 28-day click.
Answer: B,D
Explanation:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.
NEW QUESTION 33
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- E. Buy through the reach and frequency and set a frequency of 2 every 7 days.
Answer: A
NEW QUESTION 34
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.
- A. You should bid for clicks and measure impressions.
- B. You should bid for installs and measure impressions.
- C. You should bid for CPM and measure conversions.
- D. You should bid for impressions and measure impressions.
- E. You should bid for conversions and measure impressions.
Answer: D
Explanation:
Explanation
There are four bidding options you can pay for the delivery of your ads:
1. Cost per Impressions (CPM)
2. Cost per click (CPC)
3. Cost per conversion
4. Cost per Action (CPA)
Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:
In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.
NEW QUESTION 35
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.
- A. You should run remarketing campaigns without the Facebook pixel.
- B. You need to create a new pixel and re-upload the product catalog.
- C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
- D. You need to associate the client's website pixel with the product catalog in the Business Manager.
- E. You need to associate the client's website pixel with the product catalog in the Ad Account.
Answer: C,D
Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.
NEW QUESTION 36
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
- A. Instagram Insights
- B. Video Insights
- C. Vertical Insights
- D. People Insights
- E. Advertising Insights
Answer: C,D,E
Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.
NEW QUESTION 37
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.
- A. TRP buying
- B. Auction optimized for brand awareness
- C. Auction optimized for video views
- D. Reach and frequency
- E. Auction optimized for reach
Answer: A,D
Explanation:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:
NEW QUESTION 38
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
- A. Custom Audiences and Carousel.
- B. Interest and lookalike audiences.
- C. Custom audiences and Lookalike audiences.
- D. Audience Network and Custom Audiences.
Answer: C
Explanation:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.
NEW QUESTION 39
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 6% would include several countries whereas a 1% would only include one country.
- B. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- C. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
Answer: C
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION 40
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have clicked any links on a Canva in the past 180 days.
- B. People who have opened your mobile app in the last 92 days.
- C. People who have opened a Lead form but have not submitted data in the past 180 days.
- D. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- E. People who have visited your website in the last 365 days.
- F. Your customer database from the last 5 years.
Answer: A,B,D,F
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION 41
What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.
- A. Your goal is to get more conversions
- B. A website can take too long to load
- C. You are not generating at least 50 conversion events per week
- D. A person clicks on an ad accidentally and closes the window before it opens
Answer: B,C,D
Explanation:
Explanation
The following scenarios are examples of link clicks that may not result in a landing page views:
* A person clicks a link accidentally and closes the page before it gets a chance to load
* A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes If I can optimize for landing page views, should I?
It depends on your goal and/or ad format:
* If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
* If your goal is to get more conversions: We recommend trying to optimize for conversions first.
However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
* If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.
Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).
However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.
* If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.
NEW QUESTION 42
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. iOS
- B. Unity
- C. Android
- D. tvOS
- E. 3rd Party Tools
- F. Javascript
- G. PHP
Answer: A,B,C,D,E,F,G
Explanation:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION 43
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
- A. Video Completion Objective
- B. Reach objective
- C. Video Engagement
- D. Video Views Objective
- E. Brand Awareness Objective
Answer: D
Explanation:
Explanation
10-Second Video Views
The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
How It's Calculated
The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a
10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length.
CPVC - Cost per video completion
Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.
NEW QUESTION 44
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
- A. Video Views
- B. Post Engagement
- C. Conversions
- D. Store Visits
- E. Brand Awareness
Answer: A,B,E
Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.
NEW QUESTION 45
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
- A. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
- B. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- C. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
- D. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- E. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
Answer: D
Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.
NEW QUESTION 46
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