[Dec-2023] 410-101 PDF Dumps Are Helpful To produce Your Dreams Correct QA's
New 410-101 exam Free Sample Questions to Practice
NEW QUESTION # 66
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.
- A. TRP buying
- B. Auction optimized for reach
- C. Reach and frequency
- D. Auction optimized for brand awareness
- E. Auction optimized for video views
Answer: A,C
Explanation:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:
NEW QUESTION # 67
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. Android
- B. Unity
- C. tvOS
- D. 3rd Party Tools
- E. iOS
- F. Javascript
- G. PHP
Answer: A,B,C,D,E,F,G
Explanation:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION # 68
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.
- A. Create a new Facebook pixel and install the new pixel on your site
- B. Go to your Business Manager and associated your pixel with the Product Catalog.
- C. You need to run dynamic ads for the pixel to detect your Product Catalog
- D. Install the Facebook pixel helper and make sure your pixel is detected
- E. Go to the Product Catalog Preference API and troubleshoot your pixel
Answer: B,D,E
NEW QUESTION # 69
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to cancel current ad set and launch a new ad set with the fix.
- B. You can go into the ad-set and just change the audience.
- C. You need to build a new ad-set with the different audience.
Answer: A
Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.
NEW QUESTION # 70
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
- A. You have to use Facebook pixel parameters in order to categorize each blog post.
- B. It is not possible to do what your client is requesting.
- C. You have to create additional events in order to categorize each blog post.
Answer: A
Explanation:
Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:
For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11
NEW QUESTION # 71
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
- A. Audience
- B. Ad Type
- C. Image
- D. Placement
- E. Dynamic Creative
- F. Offer
Answer: A,D,E,F
Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:
This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.
NEW QUESTION # 72
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
- A. You should invest more money and increase your budget.
- B. You should change the interests in the audience completely.
- C. You need to expand your audience to people older than 26 years old.
- D. You need to split the ad sets into different campaigns.
- E. Each country should have its own audience and ad set.
Answer: E
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden
NEW QUESTION # 73
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.
- A. Have an ad account
- B. Sell physical items
- C. Have a TIN
- D. Link to valid bank account
- E. Agree with Facebook's merchant terms
Answer: B,C,D,E
Explanation:
Explanation
If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.
While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more people on Facebook.
Requirements to have a shop
Your Facebook shop must:
* Sell physical items
* Agree with our Merchant Terms
* Link to a valid bank account
* Have a Tax Identification Number (TIN)
NEW QUESTION # 74
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Custom Audiences
- B. Business Manager' Pixel Data Source
- C. Facebook Analytics Tools
- D. Facebook pixel helper
Answer: B,C,D
NEW QUESTION # 75
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
- A. Brand Awareness Objective
- B. Reach objective
- C. Video Completion Objective
- D. Video Engagement
- E. Video Views Objective
Answer: E
Explanation:
Explanation
10-Second Video Views
The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
How It's Calculated
The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a
10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length.
CPVC - Cost per video completion
Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.
NEW QUESTION # 76
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 6% would include several countries whereas a 1% would only include one country.
- B. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- C. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
Answer: B
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION # 77
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.
- A. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
- B. You build a similar audience based on people who've checked out and run the 30% discount campaign.
- C. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
- D. You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
Answer: A,D
Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.
NEW QUESTION # 78
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.
- A. Actions happened 1 day after someone viewed your ad.
- B. Actions happened 28 days after someone viewed your ad.
- C. Actions happened 28 days after someone viewed your ad
- D. Actions happened 28 days after someone clicked your ad.
Answer: A,D
Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.
NEW QUESTION # 79
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.
- A. You should run interaction posts to bring awareness to the new customer base.
- B. You should run conversion ads targeted at women only.
- C. You should run traffic ads to the customer base but focused on female users.
- D. You should run traffic ads targeted at the entire customer database.
Answer: C
Explanation:
Explanation
It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.
NEW QUESTION # 80
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should exclude people who have made purchases in the past 6 months.
- B. You can't build this type of audience or segmentation.
- C. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - D. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - E. You should include people who have made purchases in the past 12 months and past 6 months.
Answer: B
NEW QUESTION # 81
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Fan Page Analyst and Ad Account Admin
- C. Fan Page Admins
- D. Ad Account Admins
- E. Page Advertiser
Answer: C,E
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION # 82
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