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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Subscriber acquisition and retention - Evaluate deliverability factors |
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Marketing Automation | 26% | - Build solutions in Journey Builder - Recommend automation solutions - Build solutions in Automation Studio |
| Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Manage and organize campaign content - Create and customize email content |
| Subscriber and Data Management | 26% | - Import and manage subscriber data - Configure segmentation tools - Design and configure Data Extensions - Troubleshoot send and data issues |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subject and Preheader Validation
- B. Content Detective
- C. SubscriberPreview and test Send
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Publication Lists
- B. Parameter Management
- C. Reply Mail Management
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. SQL Query Activity
- B. Data Filter
- C. Attribute Group
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Ensure the Contact entry mode is No re-entry
- B. Use the Update Contact a:
- C. A Utilize exit criteria for thejourney.
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Bounce Mail Management
- B. List Detective
- C. Auto-Suppression Lists
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
Wayne 
Gill 
Mavis 
Eden 
Barton 
Uriah 
Saxon 
Leila 
Nat 
Moses 
Lyle 
Humphrey 
Lynn 
Thera 
