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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Topic 2: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 3: Subscriber Data Management | 18% | - Preference and profile center configuration - Contact model design and implementation - Data import, export, and quality management - Data extensions, relationships, and data architecture |
| Topic 4: Setup | 38% | - Setup Home features and configuration - Integration configuration and management - Business units, user accounts, and permission settings - Marketing Cloud extension products and features - Security policies, password management, and access control |
| Topic 5: Channel Management | 16% | - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Journey Builder concepts and use cases |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Allowlist
- B. Single Sign on Authentication
- C. Advanced Audit Trail
- D. Field Level Encryption
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A. Numeric Subscriber ID
- B. 15-digit contact ID
- C. 18-digit Contact ID
- D. Email Address
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Move the Import definition to its own automation and include a notification email address
- B. Update the Import definition to include a notification email address
- C. Move the File Transfer to its own automation and include a notification email address
- D. Update the automation to include a notification email address for Runtime Errors
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
What are entry source types for Journey Builder?
- A. Data Extension, Audience Studio, API Event, Date Based Event
- B. Data Extension, Email List, API Event, Date Based Event
- C. Data Extension, Salesforce Community, GA360, Email List
- D. Data Extension, Cloud Pages, Email List, API Event
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Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. Users receive Marketing Cloud password reset emails from help@email nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Cloudpages personalized URLs are served from cloud.email.nto.com
Explanation: Only visible for TorrentExam members. You can sign-up / login (it's free).
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