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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers |
| Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution |
| Content Creation and Delivery | 24% | - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements |
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